Creating competitive advantage with product packaging

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Bo Rundh, Department of Business Administration, Karlstad University, Karlstad, Sweden Abstract Purpose – The purpose of this paper is to study how packaging and packaging design can contribute to competitive advantage for marketing a consumer product. Design/methodology/approach – Different influences from actors in the packaging design process are discussed in a conceptual model. A single …

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An Overview of the Reducing Principle of Design of Corrugated Box Used in Goods Packaging

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Jing Chena, Yao-li Zhanga, Logistics School, Beijing Wuzi University, Beijing, 101149;Jian Sunb, Mengniu Diary (Beijing) Co. Ltd, Beijing, 101107. Abstract This study summarizes the reducing principle of design of corrugated box used in the goods packaging. Then it makes a term-by-term analysis on the selection of raw materials for paper boxes, the optimization of prism …

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Design For Manual Packaging

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S.G. Lee and S.W. Lye School of Mechanical & Production Engineering, Nanyang Technological University, Republic of Singapore Source: International Journal of Physical Distribution & Logistics Management ISSN: 0960-0035 Article publication date: 1 March 2003 Keywords: Packaging, Printed Paper Box, Rigid Paper Box, Design, Costs, Efficiency, Productivity Abstract Packaging costs (direct labor and material) account for a …

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A Review of Corrugated Board Structure

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corrugated board structure

M.C. Kaushal1, V.K.Sirohiya2 and R.K.Rathore3 Source: International Journal of Application of Engineering and Technology Vol-2 No.-3 Abstract Corrugated board is widely used in the packing industry. The main advantages are lightness, recyclability and low cost. This makes the material the best choice to produce containers devoted to the shipping of goods. Furthermore examples of structure …

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Top 12 Packaging Design Websites That Make You Inspired In 2022

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dieline packaging design website

Top 12 Packaging Design Websites The Internet is very exciting, full of resources and tutorials on packaging design, attracting people who are interested. However, sometimes, too many choices can make people feel confused. Therefore, we have carefully selected the world’s top 12 packaging design resource websites in 2022 to help you get inspiration and creativity. …

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